Strategic Skills Board job for eCom Scotland’s Managing Director

Wendy Edie, Managing Director of the digital learning and assessment specialist, eCom, has joined the Strategic Skills Board of ScotlandIS, the body that builds,...

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Video-based LMSs for Enterprise Learning Environment – The Potential Features

With technological innovation, videos are considered one of the prominent strategies for online training. A video is undoubtedly impactful, because it can be used across all departments within the company. Using a robust video-based Learning Management System (LMS), individuals can learn at their own pace of time and convenience. In today’s digital era, learning and communication in the workplace is constantly evolving. Modern workforce prefers accessing bite-sized content and learning at their speed of search. While most of the organizations are looking for effective ways to train their workforce, videos have emerged as one of the optimal solutions for enterprise-wide training & development.

Proven to be the most influential method, video-based learning is widely supported by modern LMS to cater to the pertinent needs of all. Videos are ideal for corporate workforce training needs because of their incredible features as discussed below:


Sometimes, organizations rely on a traditional instructor-led approach to educate their new-age workforce about industry compliances, product training, sales kickoffs and more. Such sessions can be expensive due to high infrastructure costs, lengthy training sessions and a number of employees attending the program. To save money, an effective strategy is adopted through a video-based platform where learners can access video-based e-courses even on the go. For instance, sales employees can access video nuggets on their personalized mobile devices, whenever and wherever required.

Globally scalable

As today’s marketplace becomes more global, video-based LMS has enabled the modern workforce to engage and collaborate well. Using a robust online platform, videos can be easily uploaded and shared over the internet.

Customized learning paths

When employees are less efficient, it directly affects the bottom line and overall business productivity. Through a powerful online platform, customized training courses are created in the form of videos that are short, interactive and delivered at spaced intervals of time. As a result, it helps to improve overall employee engagement and knowledge retention, thereby catering to the pertinent needs of all.

Gamified Learning

The video-based LMS also supports gamification by including different challenges at each level, giving points or scores for the right answer and following a personalized learning path. For instance, employees can earn points for completing a quiz while watching a short video, which improves their participation and retention levels. Incorporation of gaming elements in the form of badges, scores and rewards aid the modern employees to learn more and perform better.

Data Analytics

The efficiency of the video-based LMS is determined by measuring it through analytics. Aspects that are measured include learner interaction, assessment, completion rate as well as analyzing which videos are gaining attention and which are facing drop-offs. As a result, it helps the organizations to deliver videos that are most effective and attain business success. These metrics also help the admin to set connections between viewing specific videos and learner performance after watching the same.


The modern LMS efficiently delivers engaging video content, thereby improving the overall learning uptake. Giving control to users results in the development of a personalized learning platform for the organization. Curation helps the managers to use this platform for coaching and helps them easily reach out to their employees, whenever needed. Video-enabled online courses boost social collaboration among the audiences to like, comment, subscribe and share, to provide personalized content delivery and support optimum professional development.

Offline access

Video-based LMSs enhance the overall learning experience but tend to take up internet bandwidth and slow down internet connectivity. So, organizations prefer using LMS as innovative mobile apps for personalized mobile devices so that training material can be accessed, even offline. This enables learning on the go, thereby improving employee engagement and workplace retention levels.

Due to the ease and flexibility, video-based learning is here not only to stay but to grow phenomenally in the next few years. Today, video-based content delivery is not only confined to movies and games, but also has an enormous impact on workplace learning. The human brain processes visuals 60,000 times faster than normal text. Therefore, it is evident that video-based learning platforms engage maximum learners and boost knowledge retention. As a result, videos create a constructive learning experience where learners understand the training context by creating a coherent mental representation of the same in their minds.

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