eLearning has been a winner around the world since its inception.
Reaching the remotest areas and helping learners all around the world to stay connected and educated, the concept of eLearning has gained a magnitude bigger than ever.
Being used for corporate training, medical training, for basic educational purposes and whatnot, it has taken about two decades for it to reach where it is today.
And part of this success can be accredited to innovative marketing strategies that have developed over time.
Furthermore, these strategies continue to grow in their effects and technology used behind them to show better results every year.
If you do not know what successful eLearning courses do differently for their marketing, here’s a brief guide for you.
Step 1: Setting goals
While successful improvisation can be a brilliant feat to achieve, it is still intelligent to lay out a definite path and plan before putting ideas into action. Especially, when you are running a revenue-based business and everything around you works on limited resources, planning out everything can help you to work more efficiently.
A goal must consist of 4 properties. It should be: Objective, achievable, measurable, well-planned
For instance, if you set a goal as “develop an eLearning course,” it gives room for a lot of vagueness. Instead, a goal should look add factors like the deadline, the audience specifics, the methodology, the platforms, etc.
Objectifying your goal into such measurable and trackable steps gives the content developers more control over their processes and help in maximising their efficiency.
Step 2: Audience survey
This is a highly crucial step of the entire course development process. In today’s world, where customisation is what makes a brand thrive among its competitors, knowing the expectations of your target audience is the key to building a product that sells in the market.
If you are creating a custom course for a company, then surveying the employees who will be using the course can enable you to structure its outline.
However, if you are creating a course with the intention of marketing to the masses, then knowing your target customers become a little tricky and even more important. Because, in this case, you will be dependant upon organic traffic to make your course go viral in a niche.
This is where competitor research pays off well. Analyse the features offered by other similar courses in the market and add a USP (unique selling proposition) to make your course stand out. But this USP should be something critical that has a high demand and not enough supply.
Step 3: Pulling off great marketing
While the steps before this set the right ground for your course to launch, knowing which marketing tactics will work the best will launch your campaign in the right direction.
There are many marketing methodologies that can be deployed for gaining preferred results, such as:
- Email marketing: Personalized emails gather an influx of engagement from users almost instantly. Promoting new courses, content, quizzes, etc. become extremely simple. When people see their names in a mail, they believe it to be authentic and thus increases the chances of them clicking on any embedded links to their benefit.
- Push notification: eLearning browser notifications and app notifications have been around for a while now have worked extremely effectively as a marketing strategy. Pushing a clickable short message towards your subscribers works wonders in attracting attention and even more when your messages are personalised and relevant to the users.
Furthermore, web push notifications can be more effective than emails because they work instantly and can prove to be of significant aid for content marketing as well.
When you put together the power of SEO and content and use the most effective ways like emails and notifications to reach your audience, your eLearning course is bound to be successful, given that you have created an engaging course which is relevant to the audience.
Let us know in the comments, what are your marketing strategies to promote your eLearning courses.